Can you hear me now?
Have you ever met anyone who hated being listened to?
I haven’t.
Listening is fifty percent of marketing.
Not the kind of listening where you wait to speak your turn.
No.
Great listeners listen in surround sound.
They pay attention to topic, tone, and intent.
They don't listen to retort. They listen to understand.
And empathize.
When you listen, you improve your ability to delight your tribe, discover new opportunities, and empower your brand evangelists.
Listening is your marketing superpower.
To listen well, you need sensors.
Here are just a few you can implement today. Each takes about 5-10 minutes to set up:
Set up Google alerts for your brand
Set up social media listening alerts
Scrape the competitive landscape for feedback
Browse review sites for customer feedback
Listen to customer service call recordings
Happy listening.