Content: defined

What is content? What do we talk about when we talk about content?

Content is anything that tells a story. 

It's not just copy or creative. 

Content can be a video, a flyer or…that song you sing in the shower.

Here are examples of the different types of content you can create:

• Blog posts created around long-tail keywords
  

• Social media posts that promote, engage and enlighten.
  

• Videos of your company, customers, or employees.
  

• FAQs that provide a direct answer to common questions.
  

• Newsletters or any compilation of your content served up monthly, weekly, or daily.
  

• Webinar or Seminar to engage and inform, in-person, or online.
  

• Survey results or third-party survey results compel and enlighten.
  

• Testimonials tend to resonate with like-minded prospects.
  

• Customer reviews affirm your value and help illuminate opportunities.
  

• Newsjacking from the news attached to your brand's value proposition.
  

• Culture posts help mix things up, i.e. candid shots, behind-the-scenes footage.
  

• Case studies signal credibility in the sales cycle."
  

• Live events provide you an opportunity to make your case in person.
  

• ROI calculators help your prospects calculate the value of taking the next step.
  

• Free reports help add value to prospects, plus they can make for good conversation fodder.

Take what you can.