How to increase email conversion
The inbox is one of the most competitive marketing environments. Whenever your customer receives an email, she quickly runs through a checklist of questions.
It will usually include some variation of these 3 questions:
Is it relevant?
Translation: Is this someone I want to hear from?Is it important?
Translation: How big of an impact will this have on my life?Is it urgent?
Translation: How immediate is the impact? What happens if I don’t respond immediately?
If you can anticipate these questions and thoughtfully address them in your email, you will pass the sniff test and increase the value of your email messages.
