Prioritization

All customers are not created equal. Optimizing all stages of the buying cycle can be a challenge with limited resources.

Instead, it pays to focus on the most empowered customers. Placing more emphasis on the customers who most deserve attention can unlock unrealized value.

How do you know which customers to prioritize? Consider prioritizing the following groups:

• Customers at the bottom of the buying funnel (Need a quote, Has a question, etc.)

• Customers with high potential lifetime values (CLV = Customer Value x Avg. Customer Lifespan)

• Brand ambassadors

Prioritization can pay dividends, especially for small businesses with limited resources.