How to create influence

Beau Brummell was broke. He had no money, no high status and no special title. 

Yet, Beau Brummell was also one of the most influential people of his time. He changed men’s fashion and befriended kings (aka the celebrities of his day). 

Brummell was an influencer marketer before Instagram.

So, how did a broke, unimportant bum successfully befriend royalty? 

How did he influence men’s fashion, and end up with an entire genre of literature dedicated to him?

He had something that cannot be bought: Beau Brummell had taste.

If you’re going to make dinner, ya gotta have taste. 

No, your taste is not for everyone.Of course, not.

But you have a perspective. 

And a principle. 

That’s definitely for someone.