The courage to sign it

Frazer Inc. is an ambulance manufacturer based in Houston. Frazer builds emergency vehicles, mobile clinics and just about any type of ambulance you can dream up.

They have built emergency vehicles for police departments, fire departments and governments. 

Frazer prides itself on quality. 

So much so, that they sign every vehicle they make. 

How the heck do you sign an ambulance?

Frazer figured out a way.

Neatly tucked away on the side of each Frazer is a tiny triangle. It’s not fancy. It’s always the same size and shape. On every fire truck or ambulance (unless otherwise requested by the client). It’s known as the Frazer triangle. 

Signing your work shows a belief in your product. 

You’re not hiding. You showed up. You backed it up.

Can you think of a few ways to sign what you make? 

What might that say to your audience?