The Marketing Pivot (Free eBook)

You may have had a marketing plan prior to the pandemic. It was probably a sound plan, complete with the right mix of strategies related to products, price, promotions, etcetera. That plan is now largely outdated.

Because.

Everything has changed.

The world has gone full digital. Shopping preferences are rapidly evolving to prioritize online channels. Safety is now top of mind. Entire industries, such as automotive and hospitality, have undergone massive shifts, following the coronavirus pandemic.

Unless your pre-pandemic marketing plan was grounded in a great deal of clairvoyance, it’s unlikely that it will be effective in a post-pandemic world.

So, your marketing plan needs to evolve to keep pace. 

I wrote The Marketing Pivot with marketers and entrepreneurs in mind.

For a practical guide on how to navigate marketing during a downturn, download my free eBook, The Marketing Pivot: How to Promote Your Business During a Downturn.