Why your brand posture matters

We are living in a unique period in human history. The vulnerability we feel is due to a confluence of health and economic crises, further compounded by our nation’s awakening to the realities of systemic oppression.

The enormity of this moment is tough to grasp and process in real time. Empathy, however, is always a good default.

Seize this period as an opportunity to show a more thoughtful and compassionate side of your brand. It’s exactly the type of marketing people are hungry for in difficult times.

Your customers are dealing with a breadth of health and safety issues, in addition to business concerns. Show them that you care, even in small ways. It will be a welcome reprieve at a time of great uncertainty.

Whenever you engage in an act of compassion, you increase your trust capital. Customers will remember your humanity long after the crisis has ended.