Free Ebook: THE MARKETING PIVOT
A PRACTICAL GUIDE ON How to Promote Your Business During a Downturn
Layoffs. Losses. Uncertainty. They’re all symptoms of the public health crisis, further compounded by an economic dip.
As a marketer or an entrepreneur, you’re wondering how to navigate this tricky environment.
You’ve likely adjusted, but there’s still lingering uncertainty.
I wrote The Marketing Pivot to help you combat this crisis with a structured and strategic approach to marketing.
Because, you need…
A Whole New Approach to Marketing
Though times are difficult, a disruption is also an opportunity to rethink and reposition your brand for success.
The Marketing Pivot shows you how to:
Identify opportunities to pivot and rejuvenate your business
Increase share of voice, while the competition is asleep
Make customers fall head over heels in love with your brand
The Marketing Pivot Includes:
Three (3) prompts to help you reposition your products & services (page #40)
The eight (8) pricing strategies that best resonate with customers during a downturn (page #42)
A 5-point communication checker to increase customer trust and engagement (#29)
The three (3) economic customer segments to help you prioritize your marketing (pages #20-21)
The six (6) marketing campaigns to help you get more bang for your marketing buck (page #44)
Get The Marketing Pivot Now
Your new marketing blueprint awaits.