Did ChatGPT Write The Art of Messaging?
Did ChatGPT help write my latest book, The Art of Messaging?
The Art of Messaging
Every marketing tactic or tool you know and love is changing…except this one.
Strategic marketing
Every business needs a marketing strategy. Your marketing strategy will vary, depending on your business needs. Here are five scenarios to consider.
Playing small to win big
As the marketplace gets more crowded, standing out is more about narrowing your focus to win big.
The new starting point
We now live in a world where every day feels like Cyber Monday. The starting point has been moved forward. The customer has gone full digital, and there’s no turning back.
The six basic choices
If you could film your customer’s brain in the middle of a purchase consideration, what would you see?
Trust and credibility
We can't build trust by constantly poking our content at people until they flinch.