Expertise

 

Bill Kickham knew that he needed to set himself apart from other lawyers in Westwood, Massachusetts. The question was how. Kickham found the answer when he received his cable bill in the mill. He pitched a news you can use legal show called At the Bar, with him as the host. Though Kickham was not compensated for the monthly show, the visibility was valuable. The show led to many lucrative opportunities with new clients, a legal advice column in his local newspaper, and a national TV appearance as a legal analyst on Court TV. 

You don’t need gatekeepers to position you as an expert. You can simply do it yourself. No need to wait. Start where you are with what you have. Do it consistently enough and you get to create your own future.

 
Content MarketingHenry Adaso