Generosity

Generosity is a proven way to accentuate your expertise. I recently wrote and gave away a free eBook to help businessowners and marketers navigate marketing during a downturn. 

Regardless of your business, there are ways to give away some of your knowledge and add value to your customers. Here are just a few examples:

If you are... You can give...

A spa A complimentary session on blow-drying techniques

A CBD retailer A free video on the top 10 benefits of CBD

A gym A free guide on the 10 most common dieting mistakes

A career coach A free resume tune-up + discount for using the service

When in doubt, give away something valuable.