Competitive displacement
Good news. Your competition has already done all the work for you.
They conceived the product, produced it and went to market.
Now, you can sit back and reap the rewards.
What am I talking about?
Stay with me.
If you need new ideas to improve your product development and, ultimately, your messaging, keep reading. Competitive displacement is possible with a little research and creativity. If done correctly, the research process should only take no more than 15-20 minutes.
Here are the steps:
Go to Amazon.com
Type in your product
Click on the competitor’s product page
Scroll down to the reviews
Select “View all Reviews”
Choose “Critical” + “Verified”
Note the top 3 most common complaints
Create a product to address top complaints (even better if you already have)
Promote your difference in your marketing
Enjoy!