Service as a differentiator

Acquiring a new customer is more expensive than retaining an existing one. This simple fact makes it vital to prioritize customer relationships. Are you well-positioned to make your customer the focal point of your service model? Do you have your website and email set up to support prospects and customers, or do you handle requests as they come?

Service is still a great differentiator. Competing on price is difficult. With the click of a button, your prospect can easily price-check with your competitors. Make it a priority not only to deliver superior service as you bring in new people, but to retain them for life.