Story prompt

 

Every brand has a story. Your brand story is the conversation you have with a prospect to make as compelling a case as possible. To discover yours, you only need to ask three questions:

  1. Who is this for?

  2. What is their path to purpose?

  3. Why should they care?

The answer to these three questions is your brand story.

 
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Microtests

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Service as a differentiator