The 9 principles of digital marketing

 

All marketing boils down to a handful of principles. Here are 9 worth remembering:

  1. There must be a clear and measurable outcome

  2. Know thy persona

  3. Always personalize tone

  4. Establish trust and credibility

  5. There must be a clear path to purpose

  6. There must be a compelling why

  7. There must be an offer

  8. There must be a reason to act now

  9. Always go where your customers congregate