The myth of virality

The path to content gold is paved with duds. Viral success requires more than quality content.

The formula is: Virality = (Compelling Content + Ignition) x Amplification

You should not seek to create content that goes viral. Rather, the focus should be on creating content for your most valuable persona (MVP).

Still, you can increase your odds of creating great content by paying attention to what your audience wants and needs from you.