What comes next?
Evidence suggests that pandemics and the threat of biological terrorism are sudden realities of our world. It pays to be prepared for the possibility of a COVID-19 encore.
By adopting a digital marketing mindset, you are better positioned to handle future disruptions.
In the event of a sharp recovery, customer behavior will still favor online channels. We are witnessing a fundamental shift in how people buy and interact with businesses.
We need to lay the foundation now in order to come back from the downturn stronger than ever. And, it starts with a long-term, strategic view of your marketing.