Objection removal

One of the true and tried ways to sell a product is to offer customers a chance to return the product if it performs below their expectations. Yet, there’s something more you could do to exceed expectations. You could use the objection removal method.

An objection removal says to the customer, “Hey, I’m so sure you will love this product. In fact, I believe in my product so much that I’m going to do something for you that will shock you and prove how awesome my product really is.”

After reading that, your customer will likely think, “Wow, they must really believe in their product.” They are also likely to wonder, “How are they going to prove this to me?” Or, the best one, “Man, this company is going to get ripped off so badly.”

If a customer is likely to think any of the above, you have yourself an objection remover. 

Here’s an example: you could say to your customer, “Hey, I’ll let you try a sample of my product for a number of days. If you’re not satisfied for any reason--any reason at all--don’t return it. I will let you keep it.” 

That’s the power of an objection remover.

How can you use objection removal in your own marketing?