“I never hit a shot, even in practice, without having a very sharp, in-focus picture of it in my head. It's like a color movie.”
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Are you in on the joke?
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As the marketplace gets more crowded, standing out is more about narrowing your focus to win big.
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We now live in a world where every day feels like Cyber Monday. The starting point has been moved forward. The customer has gone full digital, and there’s no turning back.
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Can you realistically generate leads and sales from Clubhouse?
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You’re not making a commodity; you’re making art in a way only you can.
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I wrote Content Mapping as a step-by-step guide to help you turn your content into your greatest competitive advantage
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If you could film your customer’s brain in the middle of a purchase consideration, what would you see?
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Why Brad won’t return your call.
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We can't build trust by constantly poking our content at people until they flinch.
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