“I never hit a shot, even in practice, without having a very sharp, in-focus picture of it in my head. It's like a color movie.”

Are you in on the joke?

As the marketplace gets more crowded, standing out is more about narrowing your focus to win big.

We now live in a world where every day feels like Cyber Monday. The starting point has been moved forward. The customer has gone full digital, and there’s no turning back.

Can you realistically generate leads and sales from Clubhouse?

You’re not making a commodity; you’re making art in a way only you can.

I wrote Content Mapping as a step-by-step guide to help you turn your content into your greatest competitive advantage

If you could film your customer’s brain in the middle of a purchase consideration, what would you see?

Why Brad won’t return your call.

We can't build trust by constantly poking our content at people until they flinch.