One of the true and tried ways to sell a product is to offer customers a chance to return the product if it performs below their expectations. Yet, there’s something more you could do to exceed expectations.

Whoever said there’s no such thing as a bad idea must have been a drunk. Of course, there are bad ideas. In fact, there are truly awful ideas.

The marketer who thinks and acts like a marketer ends up pouring money into a leaky bucket.

Believe in yourself more than you believe in your obstacles.

Reach and resonance increase when we consider the customer’s journey—not through our expert lens, but through the eyes of the customer.